Finance penetration on used cars is typically much lower than finance penetration on new cars. One main reason is the lack of awareness in the market that finance is offered on a used car. My key objective was to raise awareness of used car finance with creative that would engage an audience who may not realise the affordability of an Approved Used BMW on finance.

Display.

Focus on achieving a cost efficient reach & quality KPI's (i.e. Viewability & CPL)

• AutoTrader

• GumTree

• Retargeting

• Xaxis - Trigger Moments

Dynamic Social.

Deliver a dynamic social campaign focused on showing a personalised message identified through active interests triggered

• Facebook

• Instagram

PPC.

Maximise budgets to deliver effective campaigns and focus on reporting Store Visits as a key metric