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Retailer Communications Strategy

Designed and implemented a Retailer Communications strategy and guidance on best practice to deliver a consistent experience and increase Retailer engagement.

264k

Number of Sessions

00:01:36

Avg. Session Duration

8.20

No. Sessions Per User

One of my key objectives has been to improve the way we communicate with our Retailer Network and drive engagement across our central communications portal, the Retailer HUB. I developed and implemented a best practice workshop across BMW Group Financial Services to empower my colleagues and create a sense of solidarity when communicating to the Retailer Network.


The average number of sessions per week has increased by 43% across the whole Retailer HUB vs 2021

This strategy has successfully lead to Financial Services becoming the second most engaged department across the Retailer HUB and has driven engagement up by 220%. Within this role I continue to act as a consultant across the business to be the driving force in ensuring our communications are adding value to the Retailer Network and leverage as many opportunities to generate further momentum in Retailer engagement.

CAMPAIGN ASSETS

KEY SKILLS

  • Delivering Results

  • Creating and Conceptualising

  • Transformational Leadership

  • Strategic Vision

  • Leading people & collaborating

  • Challenge & encourage

  • Interacting & presenting

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