Why Choose BMW Financial Services Campaign
Highly targeted campaign for New and Used Car prospects delivering personalised messaging to drive brand awareness
100k
Budget
122k
Impressions
3.4k
Leads
Campaign Brief.
My key objectives was to raise awareness of the affordability of BMW Financial Services and change perceptions of the premium value offered when financing a BMW.
Campaign Goals.
Primary:
Audience engages with finance offer Retailer site or through the national landing page for the offer
Secondary:
Audience explores finance calculator and submits a finance enquiry lead online
Target Audience.
UK Graduates 21-27 in full time work within high net worth industries
Career starters - size: 39,000+
Entry, seniors - size: 120,000+
Entry, senior career / company changers - size: 9,500,000+
44% of 17- 34 year old's paid through finance to get a better car for themselves
Campaign Channels.
LinkedIn
Facebook
Instagram
YouTube
Key Learnings.
Through this campaign, I directly saw the benefits exploring wider channels that aren't as saturated but could still be effective for our overall objective. Running this campaign through LinkedIn over other social channels resulted in the audience being more receptive to video content and more engaging (high video completion rate and high click through rate).
I found that users looking for a career change or moving company were most receptive during the campaign, likely because they are naturally highly engaged and are the biggest audience on the platform
CAMPAIGN ASSETS
KEY SKILLS
Managing Multiple Creative Agencies
Managing Budget
Strong Attention to Detail
Organised
Managing Multiple Marketing Channels