Thomas Chitty

Marketing & Communications Manager

I'm a passionate hardworking marketeer with over 10 years experience at BMW Group working across a wide range of marketing channels, leading teams and delivering projects in the automotive sector.

I'm now looking to use these unique skills in a fast paced business, capitalising on my ability to work across cultures and processes whilst maintaining strong project management skills and problem solving nous.

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Portfolio

BMW Group Financial Services CoLab Events

Project managed a Retailer event to drive collaboration and best practice within the network.

Retailer Communications Strategy

Designed and implemented a Retailer Communications strategy and guidance on best practice to deliver a consistent experience and increase Retailer engagement.

Why Choose BMW Financial Services Campaign

Highly targeted campaign for New and Used Car prospects delivering personalised messaging to drive brand awareness

Approved Used Car (AUC) Awareness Campaign

A truly integrated marketing campaign across various marketing channels to raise brand awareness

BMW R nineT Scrambler Product Launch

Launched the latest BMW motorcycle through online and offline channels incl. co-ordinating national Retailer launch events.

Rookie to Rider & G 310 R Product Launch

Relaunch of a new rider programme to introduce the BMW brand to a new customer segment

"Tom was a breath of fresh air for me when he joined the Financial Services marketing team. He was always coming up with ideas to push activities to the next level and has a good understanding of all marketing channels from digital and display to radio and Retailer marketing. "

"I had the greatest pleasure of working with Tom across a multitude of briefs . His managerial skills when organising the quarterly offer updates (across multiple agencies) was exceptional. Tom would confidently challenge our agency team to get the best out of the content on the website"

"Tom is hard working and dedicated to doing the best job he can. He has great relationship skills internally and with agencies - I’ve never known him not to get on with anyone. He was a real asset to the marketing team."

THOMAS CHITTY